About
I approach design as a system of care — digitally agnostic, guided by an analog soul, and always grounded in empathy, process, and human need.
I’m a Creative Director, UX/Product Designer, and immersive storyteller based in New York City. My work lives at the intersection of culture, design, and technology — shaping how people experience stories, spaces, and systems.
As the founder of B212 Studios, I lead creative direction and strategy for brands, collectives, and institutions seeking to build meaningful connections with their communities. From speculative design with Fortune 500s to grassroots cultural events, I bring a systems-level approach to everything I create — blending narrative, interactivity, and intentional design.Previously, I served as Creative Director at Studio Elsewhere, where I co-led the design of trauma-informed care spaces and digital tools for healthcare workers. That work was featured in The New York Times, Wired, and published in a peer-reviewed white paper on bio-experiential technology with Harvard Med and Mass General.
Whether I’m producing immersive installations, developing digital platforms, or designing global brand systems, I’m driven by the same goal: to craft human-centered experiences that resonate deeply, scale meaningfully, and leave a lasting impact.
Whether you're shaping a story, designing a product, or creating a space for community — I’d love to collaborate. Get in touch to talk ideas, projects, or partnerships.
E: Itserikanderson@gmail.com
T: 571.212.6751
T: 571.212.6751
