About
I’m Erik Anderson, a New York–based Creative Director and Designer with a practice rooted in craft, research, and purpose. I design digital products, spatial experiences, and cultural narratives, choosing tools and mediums based on what the work demands. I’m driven by the belief that design can be both functional and emotional—work that delivers clarity, resonance, and impact.
I bring over a decade of experience producing brand activations, immersive installations, and cultural events. I lead cross-functional teams, manage budgets and vendor partnerships, and oversee fabrication and logistics from concept through execution. My strength lies in blending storytelling with technical production to create immersive, detail-driven experiences that connect brands, communities, and culture.
I bring over a decade of experience producing brand activations, immersive installations, and cultural events. I lead cross-functional teams, manage budgets and vendor partnerships, and oversee fabrication and logistics from concept through execution. My strength lies in blending storytelling with technical production to create immersive, detail-driven experiences that connect brands, communities, and culture.
As the founder of B212 Studios, I lead creative direction and strategy for brands, collectives, and institutions seeking to build meaningful connections with their communities. From speculative design with Fortune 500s to grassroots cultural events for the Manilatown Heritage Foundation, I bring a systems-level approach to everything I create, blending narrative, interactivity, and intentional design.Previously, I served as Lead Designer at Studio Elsewhere, where I co-led the design of trauma-informed care spaces and digital tools for healthcare workers. That work was featured in The New York Times, Wired, and published in a peer-reviewed white paper on bio-experiential technology with Harvard Med and Mass General.
Philosophy I believe design is most powerful when it bridges narrative and utility, when it tells a story that people can feel and interact with. My work is grounded in research, collaboration, and a constant curiosity about how systems can become more human.Whether it’s a care environment, a brand campaign, or a dance floor, I’m drawn to moments where design helps people feel more connected, more grounded, or more free.
Philosophy I believe design is most powerful when it bridges narrative and utility, when it tells a story that people can feel and interact with. My work is grounded in research, collaboration, and a constant curiosity about how systems can become more human.Whether it’s a care environment, a brand campaign, or a dance floor, I’m drawn to moments where design helps people feel more connected, more grounded, or more free.
Selected Press & Publications: The New York Times: “A Serene Oasis for Health Care Workers” • Wired: “These Recharge Rooms Help Health Care Workers Cope” • Kpop Wise: “Seoul Switch Premiere Party” • JMIR (Harvard/ Mass General): White paper on immersive design for dementia care
