Developed a cohesive design language for the festival, creating reusable components, templates, and visual rules that scaled across hundreds of assets. The system ensured visual consistency across web, mobile, print, and motion, functioning similarly to a digital product design system with modular components, defined typographic hierarchy, and adaptable layout structures.

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Design Systems & Visual Architecture
Developed a cohesive design language for the festival, creating reusable components, templates, and visual rules that scaled across hundreds of assets—mirroring digital product design systems and component libraries.

UX-Informed Creative Direction
Designed poster layouts, social graphics, and motion assets based on audience behavior, accessibility needs, readability, and platform constraints—using a user-centered approach similar to responsive product/UI design.

Multi-Platform Content Strategy
Built a unified creative framework that adapted seamlessly across web, mobile, print, and large-format environments. Ensured consistency of typography, hierarchy, and messaging across touchpoints.

Collaboration With Cross-Functional Teams
Worked closely with programmers, communications teams, filmmakers, and production staff to align creative work with schedule, messaging, and festival goals—similar to partnering with PMs, engineers, and marketing in a product org.

Workflow & Design Operations
Created an efficient production pipeline for asset creation, file organization, version control, and stakeholder reviews—demonstrating strong operational thinking and ability to systematize creative processes.

Brand Identity & Narrative Development
Shaped the festival’s visual identity and seasonal narrative, ensuring every asset reinforced the brand’s values and story—key for building consistent and meaningful product experiences.

High-Volume, High-Accuracy Production
Delivered a large volume of assets under tight timelines, maintaining pixel-level precision and brand fidelity—showing reliability, speed, and strong execution skills.

Accessibility & Readability
Made design decisions around legibility, color contrast, type scale, and clarity—skills that translate directly to accessible product and interface design.

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